Shams Industry Company was established in 2009 as the manufacturing arm of Shams Group, a leading distributor of home appliances. In 2012, BPE-managed vehicles acquired a majority stake of Shams Industry through a capital injection to finance the company’s growth plans. Shams is the sole distributor and manufacturer of the Hisense brand in Egypt for white goods and appliances, catering to the growing Egyptian middle class. Hisense Co. Ltd is a multinational white goods and electronics manufacturer headquartered in Qingdao, China with total revenues of USD 33.4 billion in 2014. The company’s brands encompass the full spectrum of white goods and appliances, including air conditioners, refrigerators, laundry machines, smart phones, and flat screens.

Key Achievements

  • Appointing top-tier management to guide the company through the next growth phase
  • Putting corporate governance measures in place
  • Restructuring company debt
  • Expanding manufacturing capabilities
  • Broadening the array of products offered to tap into additional market segments
  • Expanding the company’s sales network
  • Forming strategic alliances with major stakeholders